Unreasonable Hospitality

The Foster Victor team created a book club to encourage personal and professional growth throughout the year in a fun and collaborative way. We use core values as a guiding light by which to do business, and every quarter a book that promotes one of these values is selected.

(humility, transparency, purposeful, high energy, collaboration, or gratitude).

At the end of the year, the team takes a survey for our “Book of the Year.” The 2024 Book of the Year is Unreasonable Hospitality by Will Guidara.

Will Guidara, a former co-owner of a 3-Michelin-Star Restaurant in New York, shares what he did to make their business stand out. Guidara states that their success was less about the food and more so the feelings the guest experienced at the restaurant. He calls this focused effort to going above and beyond “unreasonable hospitality”. The restaurant’s success just happened to be a side effect of those efforts.

The stand-out quote from the book was: “Intention means every decision, from the most obviously significant to the seemingly mundane, matters.” obviously significant to the seemingly mundane, matters.” At Foster Victor, we pride ourselves on this level of intention, knowing that every little puzzle piece helps create a larger picture.

Unreasonable Hospitality challenges you to think critically about the little interactions that happen throughout the day and how we can use those little moments to show that we truly care.

Stop by the Foster Victor bookshelf today to get your copy!